BACKGROUND

Little Colorado is a small, wooden toddler furniture company with new owners looking to grow the business. They had worked with several agencies in the past but transitioned to an in-house marketing team to handle all aspects of marketing and promotion.

CHALLENGE

Digital marketing strategies must consistently evolve with the brand and its customers. Little Colorado's entire online presence was stuck in the infancy stage and it couldn't grow out of it because the branding and marketing efforts were not unified.

SOLUTION

The first step was to take a deep dive into Little Colorado's Google Ads history, closely analyzing the strategies the past agencies tested, the current setup and state of the campaigns, the historical ROAS, and conversion values. The next step was to unify the brand's voice with the website, their social media presence, and the ads.

The process involved closely studying each product and developing a thorough Little Colorado consumer profile. To complete a centralized marketing strategy, the website was updated for better usability, the product listings and photography were optimized, and a robust social media presence was built with the help of influencer marketing, email marketing, and content to tell the brand story.

RESULTS

By creating a fully integrated approach to digital marketing for Little Colorado, the performance data included (year over year):

+ 159% increase in website revenue
+ 39% increase in Google Ads return on ad spend
+ 65% increase in the social media following
+ 141% increase in Instagram engagement rate
+ 298% increase in revenue generated from email campaigns
+ 40% increase in eCommerce conversion rate

These results demonstrate how a fully integrated, 360-degree digital marketing strategy can build a brand’s presence, increase its revenue, and move targeted consumers through the conversion funnel.

Problem: Create a piece that would only need updating 1-2 times per year and contained answers and visuals to common questions asked in conversation and pitches.

Solution: I worked with a team of researchers and brokers to come up with a way to present this information in a clean, well thought out interactive platform.

Roles: Project Manager & Art Director

Problem: Company branding and logo that would stand out from other marketing companies. 

Solution: We selected a color palette by starting with Pantone’s Color of the Year in 2017, which was Greenery, then built a color palette from there. The hexagon was chosen as the icon for this logo to be representative of the shape of a honeycomb and to symbolize bees in their hard-working and co-operative nature. The second, smaller hexagon with the cut out represents the marketing company's ability to think outside of the box, to separate themselves from the rest, and to think better.

Roles: Art Director, Designer

Problem: Build up the company’s brand and online presence

Solution: Purchase and set up Wordpress and hosting. Utilize HTML and CSS for a more customized design and functions of the website.

Roles: Project Manager, Web Designer

Problem: Build a brand for the newly formed Downtown Brokerage Team. Find a unique way to present the new team and differentiate it from the other teams at Colliers.

Solution: The yellow and grey were taken from the Colliers color palette but used in a different way than in the past. The overall look and feel of this team is to be more modern and urban than the corporate Colliers’ branding.

Roles: Project Manager, Art Direction, Lead Designer

Self project to rebrand the Boulder County Farmers Market created to incorporate a rustic, nature based logo. 

**This project was completed before Boulder County rebranded to a similar style

Carrara Place is a unique property in that it is built entirely out of Carrara Marble. Each marketing piece is designed to combine the natural colors of the marble with the clean, modern look of the building's interior.

Roles: Lead Designer

Problem: Update the company’s capabilities deck from previous versions.

Solution: To make the powerpoint look more modern I found a way to present each slide in a more infographic style than simple bullets and images.

Roles: Graphic Designer

Problem: Develop a logo that demonstrates the partnership between Purina and the St. Louis PrideFest Parade while still maintaining the integrity of Purina’s brand standards.

Solutions: This logo was the final product and was used on all of Purina's collateral for the parade including t-shirts, float, posters, and signage leading up to the parade. 

Role: Project Coordinator & Art Director

Self project for a wedding and party invitation company logo. Overall desired look and feel is handmade with an elegant but fun tone. 

A broker team was looking for a printed item to hand to potential clients as a leave behind with an overview of Colliers services with die cut slits to include a business card. 

The answer to keeping all of the information divided into sections was through a tri-fold brochure. 

Roles: Graphic Designer